- Kim Kardashian West has filed a trademark for a lingerie line called Kimono Intimates, TMZ reports.
- People are already comparing her not-yet-announced line to Rihanna's not-yet-released Savage x Fenty lingerie line.
- Some people are also concerned about the name Kimono Intimates, which they think implies cultural appropriation.
It's been about a week since Kim Kardashian West dropped a brand new fragrance (you might recall, the bottle is molded in the shape her body) — and it looks like the multi-hyphenate mogul is gearing up for yet another product launch.
So, what's up next? A lingerie line called Kimono Intimates, as TMZ first reported.
Because it is the year 2018 and everything is on fire, people online are already comparing Kardashian West's not-yet-announced sub-brand to Rihanna's not-yet-released Savage x Fenty lingerie line.
Lol Kim anything you Rihanna can do, I can do better Kardashian https://t.co/7HefAoNWdZ
— You can't take Command, son (@audreynfrench) May 7, 2018
Kim Kardashian wanna be Rihanna so bad
— the BRINCE$$ (@OGRajah) May 7, 2018
Lol y’all can’t let Rihanna have anything huh @KimKardashianhttps://t.co/Xmr8GJcPMH
— 🐉hef (@LORDHEFNER) May 7, 2018
Some Rihanna stans are likening the situation to when Kardashian West released a line of concealers that wasn't as shade inclusive as Fenty Beauty.
Lmao remember when. Kim Kardashian rushed to drop her shitty and seemingly unfinished make up collection right after Rihanna announced fenty smh
— not a regular person (@_vivrantthang_) May 7, 2018
Other people are concerned over the line's name, which they think implies cultural appropriation.
Not only is this sus for obvious reasons but she’s naming it Kimono Intimates because of her fascination with Japanese culture.... This is gonna be a mess 💀 https://t.co/BH2v7AyzP8
— joc🦁 (@angeIbabys) May 7, 2018
her culturally appropriating ass couldn’t wait huh.. KIMONO INTIMATES.. kim really ??? you thought that was okay ?? https://t.co/d6mBylqjE9
— m ♡ (@melanyelaine_) May 7, 2018
So in addition to releasing a lingerie line right AFTER Rihanna releases hers, she’s calling it “Kimono” intimates as if her family doesn’t have enough history with cultural appropriation. Bye. https://t.co/5VMXHlnamV
— Ari (@AriannaTheAngel) May 7, 2018
There's already a lot going on here — and Kardashian West has yet to even announce the lingerie line herself.
Although it's unclear what exactly will sold under the Kimono Intimates umbrella, TMZ seems to have an idea. "The plan is to brand her line with the name and slap it on bustiers, nightgowns, breast shapers, pasties (yeah, pasties), leotards and socks, among other things," TMZ reports.
Representatives for Kim Kardashian West and Rihanna didn't immediately return INSIDER's request for comment.
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