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This eerie vest changes its shape every time someone looks at it

Fashion has always been a way to express oneself but never in a way like this before. An artist, Behnaz Farahi, has designed an interactive vest that responds to its surroundings.Produced by Gene Kim....

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A Taylor Swift fan flawlessly recreates Swift's outfits

Imitation is the sincerest form of flattery, and one Taylor Swift fan is taking this to heart, turning to the singer for fashion inspiration.Lotte Lutjes, an 18-year-old Swiftie from the Netherlands,...

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15 essentials that belong in every guy’s closet

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we may get a share of the revenue from your purchase.It’s not always easy to figure out a...

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We’re obsessed with AVI-8, the company making pilot watches affordable for...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we may get a share of the revenue from your purchase.As part of an ongoing series, each...

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A woman shared this photo of 'unrealistically small' H&M jeans to send an...

Clothing company American Eagle recently faced scrutiny after a young shopper's complaints about inconsistent sizing went viral. Now the spotlight is on H&M after a woman called out the brand on...

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The top 5 brands millennials love

Millennials are the new consumer generation, and major brands are working harder than ever to impress them. With a population of 75 million, they have billions of dollars to spend, making their choices...

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Under Armour is entering a new $12.5 billion market

Under Armour is best known for its popular athletic apparel and, more recently, its burgeoning footwear business. But in a recent press release, Under Armour revealed it will soon enter another...

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Why your jeans have that tiny front pocket

Every pair of jeans has a tiny pocket in the front right pocket. Why? What is it for? Where does it originate? We found out!Produced by Joe AvellaFollow BI Video: On TwitterJoin the conversation about...

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This suit color works for any occasion

Jon Callahan of Freemans Sporting Club explains the essentials for purchasing a tailored suit.Produced by Alana Kakoyiannis& Joe AvellaFollow BI Video: On TwitterJoin the conversation about this...

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These gorgeous wedding dresses are made from toilet paper

You don't have to shell out thousands of dollars to find the perfect wedding dress.Ten designers showed off their intricate, cheap, and gorgeous gowns for the 12th annual Toilet Paper Wedding Dress...

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We're obsessed with this American-made clothing company that’s making some of...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we may get a share of the revenue from your purchase.As part of an ongoing series, each...

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Why this dress shirt company needs to be in every guy’s closet

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we may get a share of the revenue from your purchase.Filling out your wardrobe for work...

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Under Armour 3D-printed soles for its new $300 sneakers with powder and lasers

3D-printing technology keeps getting more advanced. We can print almost anything — from robots to pizzas to prosthetics— by adding layers and layers of material to create objects.Now Under Armour is...

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The cool reason celebrities are wearing this scarf

One of the toughest parts of being a high-profile celebrity is being relentlessly stalked and photographed by the paparazzi. Luckily, a sympathetic and fashionable inventor has offered up a new...

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Meet Princess Iman, the 19-year-old from Jordan who's the spitting image of...

Queen Rania Al Abdullah of Jordan is renowned for championing education, public health, and women's rights in the Middle East and around the world.Named Glamour's Woman of the Year in 2010, she told...

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We're obsessed with this clothing brand that's being called J.Crew for...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we may get a share of the revenue from your purchase.As part of an ongoing series, each...

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This swimsuit worn by Gigi Hadid and Taylor Swift won the 4th of July

Forget Tom Hiddleston's 4th of July "I heart T.S." tank top, the real outfit winner at Taylor Swift's epic Independence Day party was a one-piece swimsuit worn by both Swift and Gigi Hadid.Hadid rocked...

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Kanye West has unbelievable power over the success of young designers

After growing bored with their school routine, a group of Parisian teens decided they’d put their time and energy into something they were truly passionate about.In 2014, five high-schoolers launched...

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If you hate going to stores to shop for clothes, this is the subscription box...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we may get a share of the revenue from your purchase.There are many subscription services...

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This site offers watch brands like Rolex at some of the most competitive...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we may get a share of the revenue from your purchase.Name-brand watches can be tough to...

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