Over the past month, I've been testing out a new retail service that sends clothes from designers like Tory Burch and Free People to my doorstep, and it's completely changed the way I look at my closet.
Six-year-old fashion startup Rent the Runway is behind Unlimited, which charges customers $139 per month to get three dresses, sweaters, handbags, or coats at a time. Before tax, that's around $1,700 a year.
The idea is to create a "closet in the cloud," according to Brooke Hartmann, senior vice president of subscription at Rent the Runway.
"Imagine your closet has a trapdoor in the back and it opens to the Rent the Runway warehouse,"she tells Tech Insider.
Unlimited is still taking shape. The company has gone through multiple testing phases, first with a $75 accessories subscription and then with a $99 beta program, and there are still kinks to be worked out. Hartmann says that there may be a tiered service coming soon, not unlike the newest iteration of ClassPass.
But after trying Unlimited, I have to say that I'm a believer in the service. Keep reading to see why.
Rent the Runway is known for its model of renting out thousand-dollar designer gowns to customers for under $100 for four or eight days.
But Unlimited is totally different. Customers essentially have a rotating closet of clothing and accessories for $139 a month — not including tax.
The company realized that customers were trying to get more use out of their orders by throwing blazers or sweaters over cocktail dresses at work, so why not give them everyday clothing options instead?
The subscription service lets you select three things and keep them for however long you wish*. Once you're done with any or all three items, you repack the garment bag and ship them back to Rent the Runway for free.
See the rest of the story at Business Insider