Amazon quietly launched its own clothing brands — and they could be the company’s next smash hit

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we may get a share of the revenue from your purchase.

amazon Amazon recently added seven private-label fashion brands to its ranks, but much more quietly than it did the Echo or the Fire tablet, which were both heavily featured on the e-commerce site's homepage at the time of their arrival (and still are today). The news comes on the heels of recent reports indicating Amazon is ramping up hiring for its fashion team.

Launched with little fanfare, the brands are: Franklin & Freeman, Franklin Tailored, James & Erin, Lark & Ro, North Eleven, Scout + Ro, and Society New York.

These brands have a total of 1,800 products currently listed on Amazon, ranging from men's shoes to women's dresses and bags and children's clothing, according to fashion site WWD.

What's more, they're all exceedingly affordable — with women's dresses selling for less than $100 and men's suits going for less than $300. We can't speak to the quality of these items yet, but in looks, they're not bad. Some of the labels — Lark & Co and James & Erin, in particular — we'd go as far as to call fashionable. The men's dress shoes from Franklin & Freeman look good, too, as do the boy's and girl's offerings from Scout + Ro.

Below, we sorted through each label's inventory to give you an idea of what they're all about. Have a look.

READ THIS: The best men's dress shoes for under $200

DON'T MISS: Guys, this styling product is the easiest way to get your hair to cooperate

Lark & Ro

Lark & Ro is a women's brand with clothes that offer lots of floral patterns and classic, feminine silhouettes. Its shift dresses, blouses, and blazers make great choices for work, and should appeal to young women on a budget. The label also carries an assortment of workout clothes.