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Anyone can borrow these clothes for free by commenting on Instagram

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sharewear sweden 2

Every new fashion season, the world throws out thousands of tons of clothing. The US alone sends 10.5 million tons of garb to landfills every year, and Americans buy five times as much clothing as they did in 1980.

The new online campaign #ShareWear attempts to make a small dent in that waste. Anyone with an Instagram account can borrow fashion for free for a week, either from an Internet stranger's closet or from the official #ShareWear collection. You then pass the garment along to someone else to create an endless loop of fashion recycling.

Keep scrolling to learn more about the project and how you could score a designer sweater or pair of kicks for a week.

If you have a piece of clothing you're tired of, post a photo of it on Instagram and tag it with #ShareWear.

Instagram Embed:
http://instagram.com/p/BAxNq-MFSXG/embed/
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The first person to comment on a garment tagged #ShareWear on Instagram gets to borrow the item.

Instagram Embed:
http://instagram.com/p/BA18jhGFSfY/embed/
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After a week, they need post a photo of themselves in the item. The next person to comment on that photo claims the item, and so on.

Instagram Embed:
http://instagram.com/p/BBAZ-HllSc9/embed/
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See the rest of the story at Business Insider

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