Seven overseas fashion tech startups cosied up with Google in London this week as they look to scale their businesses.
The five-day exchange programme, led by Google program manager Francesca Dean, is designed to help the overseas startups forge relationships with retailers, investors, and other London companies.
The program, organised by the Google for Entrepreneurs division, includes workshops, mentoring sessions, networking, and VIP dinners. The full agenda can be seen here.
Business Insider went to meet the cohort at Google's London office on Tottenham Court Road on Wednesday. Here's what we found out.
The fashion tech startups piled into one of Google's conference rooms and told journalists about their businesses.
Sarah Drinkwater, head of Google's Campus, told Business Insider: "Given that London is such a hub for fashion and retail tech, we selected seven startups that were nominated by our global partners to come here for a week-long immersion in the city, from investor meetings to product mentoring."
"Through the Google for Entrepreneurs network (Campuses and partners in 42 locations, from Galvanize in San Francisco, to Factory in Berlin, Gaza Sky Geeks, Fishburners in Sydney), we know there are communities of founders the world over keen to scale," said Drinkwater.
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