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J. Crew is still making one major mistake

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J. Crew S/S 2016

J. Crew had a generally well-reviewed Spring/Summer 2016 show at New York Fashion Week.

This is great news, considering the classic retailer has been besotted with bad press. Sales have been down for over a year. Customers have responded.

A recent style guide hinted that the brand was gettingback to basics

J. Crew is finding its soul again, with designs that made the brand iconic in the first place: gingham, stripes, and heightened classic items.

But for all of these hits, some of these styles still seem a bit wild — and potentially not what customers want. Ultimately, it will be up to them to decide if the rebooted J. Crew is a place they want to shop.

 

SEE ALSO: J. Crew is going back to basics

J. Crew showed off its Spring/Summer 2016 collection at New York Fashion Week on September 16.

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All eyes were on the retailer to see if it crashed and burned — or if the brand knocked it out of the park.

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For the most part, J. Crew's Spring/Summer 2016 collection showed off what the brand does best.

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See the rest of the story at Business Insider

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