Victoria's Secret dominates the lingerie market.
But an e-commerce retailer called Adore Me is trying to move in on Victoria's Secret's market share.
"We aim to slay Victoria's Secret," Sharon Klapka, Adore Me's director of business and brand development, told Business Insider.
"They are slow, they are expensive, they make women feel sidelined. It is about time that someone really revolutionized the space, and we’re doing it," she said.
We went behind the scenes at an Adore Me photo shoot to see what the buzz is about and learn more about the company.
SEE ALSO: Victoria's Secret is missing out on a multibillion-dollar opportunity
The photo shoot was in a cool loft space in New York City.
The brand uses a lot of testing to make sure ads resonate with audiences.
Donna Fumoso was in charge of hair and makeup.
See the rest of the story at Business Insider
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