Gender is going out of fashion — literally.
This spring, British department store Selfridges gave its century-old London outlet on Oxford Street a radical redesign.
Selfridges nixed the separate sections for menswear and womenswear in favor of a gender-neutral space across its three floors.
It even removed mannequins from its windows.
It also put on display five new unisex collections and selected "agender" pieces from 40 existing brands.
Agender, as the concept is called, is about creating a shopping experience that offers people the freedom to choose what to wear, irrespective of the gender they subscribe to — or don't.
In cutting across gender lines, Selfridges has, in fact, kicked off a sort of campaign. Here's how Agender came about.
Agender: an identity for those who choose not to conform to any gender. Last year, Facebook included "agender" in the 56 new gender categories that it made available.
In March 2015, Selfridges launched the Agender fashion campaign to create a genderless shopping experience.
The 105-year-old Oxford Street department store axed its separate women and menswear departments across three floors.
See the rest of the story at Business Insider
NOW WATCH: 'The happiest man in the world' explains what makes someone truly happy