- Finding a swimsuit that looks good and makes you feel great can be a challenge.
- With so many factors to consider, like price, style, support and coverage, it can be hard to know which brands are best for what.
- Luckily, we've tried out plenty of swimsuits over the years and have discovered lots of great brands. Keep reading to find 11 places to shop for swimwear this summer, from under-the-radar finds to big-name brands.
Summer means days spent laying by the pool, playing games on the beach, and hanging by the lake. Whatever your summer looks like, you're probably going to need a swimsuit.
With so many bathing suit styles out there, you'd think shopping for your next beach day would be a breeze. Yet, for most of us searching for a bathing suit is not the most fun shopping experience. It can be hard to find a suit that fits your style, budget, and, most importantly, makes you feel awesome.
To help make your swimsuit shopping a little easier, we rounded up 11 brands serving up great swimwear. We'll give you a quick overview of each brand to help you sort through the noise and find a suit that actually fits your style and budget.
Here's a guide to the swimsuit brands you'll see everywhere this summer:
Summersalt

Shop Summersalt
Direct-to-consumer swimwear brand Summersalt delivers luxury suits at under-$100 prices. Its styles are much more than just trendy, though — they're durable, made with premium recycled fabrics, and have UPF 50+ to protect skin from harmful UV rays.
Some pieces we love:
Product Name: Summersalt The Triangle Bikini Top
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed72218988ee3597058d184&type=small&live=true
Width: 100%
Height: 150%
Product Name: Summersalt The Sidestroke Bikini Top
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed721c11918243eec5f9594&type=small&live=true
Width: 100%
Height: 150%
Product Name: Summersalt The Deep Dive
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed720e02618b94cca21e2e7&type=small&live=true
Width: 100%
Height: 150%
Athleta

Shop Athleta Swim
Made with supportive, stretchy, and durable (not to mention, mostly recycled) fabrics with UPF 50+, Athleta's swimwear is perfect for active beach days. If you're looking for a cute suit that can keep up while you surf, swim, or paddleboard, check out their selection.
Some pieces we love:
Product Name: Athleta Freestyle Colorblock One-Piece
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5d3f5343100a244055531b05&type=small&live=true
Width: 100%
Height: 150%
Product Name: Athleta Square Neck Bra Cup Tankini
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed6d9a93f73703d0b3a5d23&type=small&live=true
Width: 100%
Height: 150%
Product Name: Athleta Rib High Waist Bottom
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed6da83f34d053e8247ea2e&type=small&live=true
Width: 100%
Height: 150%
Aerie

Shop Aerie Swim
Mix and match with fun colors, styles, and prints or go for a unique one-piece option. Aerie has trendy styles, inclusive sizing, and affordable prices. Plus, they're constantly having sales, so if you're someone who likes to stock up on suits before summertime, Aerie may be the place to do it.
Some pieces we love:
Product Name: Aerie Pique V-Scoop Bikini Top
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5d6405af2e22af0e911b4a22&type=small&live=true
Width: 100%
Height: 150%
Product Name: Aerie V Space Dye Bandeau Bikini Top
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed724411918243faa706a94&type=small&live=true
Width: 100%
Height: 150%
Product Name: Aerie Ribbed Triple Knot One Piece Swimsuit
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed724b12618b94d706f60a3&type=small&live=true
Width: 100%
Height: 150%
Swimsuits for All

Shop Swimsuits for All
Swimsuits for All specializes in women's swimwear sizes 4 and up, with a particular focus on plus-size suits that offer actual support. If you're looking for a range of options — tankinis, bikinis, and one pieces — this is an easy spot to shop. You'll find classic silhouettes in neutral colors alongside more modern styles in vibrant patterns.
Some pieces we love:
Product Name: Swimsuits for All Ashley Graham Zuma Lace Up Bikini
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5d6411142e22af0f7a6c7978&type=small&live=true
Width: 100%
Height: 150%
Product Name: Swimsuits for All Salsa Fringe Bandeau One Piece Swimsuit
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed726ee5af6cc46921401f3&type=small&live=true
Width: 100%
Height: 150%
Product Name: Swimsuits for All Daydream Halter One Piece Swimsuit
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed727fc3f737050de1ff233&type=small&live=true
Width: 100%
Height: 150%
Boden

Shop Boden Swim
Boden's preppy styles are as well-executed as they are playful. Smart features like body-sculpting linings, slimming panels, and subtly hidden bust support ensure your suit will stay put for whatever your beach day brings.
Some pieces we love:
Product Name: Boden Santorini Swimsuit
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed728a0988ee35a90635b33&type=small&live=true
Width: 100%
Height: 150%
Product Name: Boden Frill One Shoulder Swimsuit
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed7298e3f7370512e5f8ec4&type=small&live=true
Width: 100%
Height: 150%
Product Name: Boden Eze Fold Over Bottoms - Navy/Ivory Stripe Eze Fold Over Bottoms - Navy/Ivory Stripe Eze Fold Over Bottoms - Navy/Ivory Stripe Eze Fold Over Bottoms - Navy/Ivory Stripe Eze Fold Over Bottoms - Navy/Ivory Stripe Eze Fold Over Bottoms
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed729ecaee6a84585226185&type=small&live=true
Width: 100%
Height: 150%
Helen Jon

Shop Helen Jon
Helen Jon uses its own employees to help design and tailor the fit of its swimsuits, resulting in pieces that fit the unique shapes and quirks of women's bodies extraordinarily well. They're on the pricier side (a one-piece is around $135), but superior comfort and fit make them well worth the price.
Some pieces we love:
Product Name: Helen Jon Twist-Front One Piece
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5d6405312e22af084d6da8c7&type=small&live=true
Width: 100%
Height: 150%
Product Name: Helen Jon High Neck One-Piece
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5eaae7eb5f726e67a92e4cf5&type=small&live=true
Width: 100%
Height: 150%
Product Name: Helen Jon Fold-Over Hipster
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5eaaf8ffe3c3fb6e59295b8f&type=small&live=true
Width: 100%
Height: 150%
Lively

Shop Lively Swim
With origins as a lingerie company, Lively is already well-versed in making comfortable and supportive undergarments — and its swimwear line is no exception. The bikinis and one-pieces have simple designs, great support that fits a variety of bust sizes, and are all under $100.
Some pieces we love:
Product Name: Lively The One Piece Swimsuit (Colorblock)
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ea092596985250d5b05bf8a&type=small&live=true
Width: 100%
Height: 150%
Product Name: Lively The Tank One Piece swimsuit
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ea0932ba34b3c09be648223&type=small&live=true
Width: 100%
Height: 150%
Product Name: Lively The V One Piece swimsuit
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ea093e86985250e651f9d2e&type=small&live=true
Width: 100%
Height: 150%
Jolyn

Shop Jolyn Swim
Jolyn swimwear is designed for athletics, but the styles are much more colorful and fun than your average racing suits. Beyond just being able to filter by color and coverage, Jolyn lets you filter by activity — swimming, beach volleyball, water polo, surfing, and off-duty for when you're just chilling — so you can find the perfect suit for any occasion.
Some pieces we love:
Product Name: Jolyn Europe Eco Bikini Bottom
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed7148aaee6a84208066ff3&type=small&live=true
Width: 100%
Height: 150%
Product Name: Jolyn Chevy Swim Onesie
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed714ea4dca68479d117144&type=small&live=true
Width: 100%
Height: 150%
Product Name: Jolyn Heidi Bikini Top
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed71d1b2618b94c2b269e63&type=small&live=true
Width: 100%
Height: 150%
Solid & Striped

Shop Solid & Striped Swim
You've probably seen Solid & Striped pop up on your Instagram feed at some point. The brand makes really fun, trendy styles, with of-the-moment patterns and fabrics — think polka dots, cheetah print, and even velvet. If you're looking for something without any padding, check out Solid & Striped — none of its suits have any included.
Some pieces we love:
Product Name: Solid & Striped The Annabelle Bottom
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed71384988ee35663491963&type=small&live=true
Width: 100%
Height: 150%
Product Name: Solid & Striped The Annabelle Top
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed71338f0f41937d232ff98&type=small&live=true
Width: 100%
Height: 150%
Product Name: Solid & Striped The Nina Belt
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed7124af34d05498f3a2923&type=small&live=true
Width: 100%
Height: 150%
Eloquii

Shop Eloquii Swim
Eloquii makes swimwear that stands out for women sizes 14 to 28. Bright colors, unique patterns, and fun details like ruffles help you accentuate and flaunt your figure. The brand has more simple offerings, like a solid one-piece, or more unique options, like a reversible bikini with vibrant prints on either side.
Some pieces we love:
Product Name: Eloquii Tie Front High Cut Swimsuit
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed6dbb15af6cc35724d3c03&type=small&live=true
Width: 100%
Height: 150%
Product Name: Eloquii Reversible Bikini Bottom
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed6dcc23f73703e4b084475&type=small&live=true
Width: 100%
Height: 150%
Product Name: Eloquii One Shoulder One Piece Swimsuit
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed6e175988ee34b0e6a42f2&type=small&live=true
Width: 100%
Height: 150%
Target

Shop Target Swim
Affordable prices and a wide range of styles make Target an easy spot to do your swimsuit shopping. In-house brands like Xhilaration, Aqua Green, and Shade & Shore cater to all tastes, whether you're looking for a classic silhouette or a trendy pattern. With prices starting as low as $15, Target's affordability and accessibility can't be beat.
Some pieces we love:
Product Name: Shade & Shore Light Lift V-Wire Ribbed Bikini Top
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed6e2f93f73704016000613&type=small&live=true
Width: 100%
Height: 150%
Product Name: Xhilaration Front Tie One Piece Swimsuit
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed70cb45af6cc40df3be144&type=small&live=true
Width: 100%
Height: 150%
Product Name: Kona Sol Medium Coverage Keyhole Hipster Bikini Bottom
Card Type: small
https://produktor.businessinsider.com/productCardService?id=5ed70edd988ee3552937dda6&type=small&live=true
Width: 100%
Height: 150%