- Kim Kardashian West is a pro at weaving her latest products and entrepreneurial ventures into her social-media posts.
- She announced on Monday that her shapewear line, SKIMS, will launch new body tape and pasties, which will go on sale tomorrow.
- She then shared photos on her Instagram Story of how she has "taped up" to show her followers how they can use the new SKIMS tape for a variety of outfits.
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Kim Kardashian West announced Monday that her shapewear line, SKIMS, will launch two new products: body tape and pasties.
In posts on Twitter announcing the new products, which go on sale tomorrow on the SKIMS website, Kardashian West described the tape and pasties as being made of a sweatproof, stretchy material.
Representatives for SKIMS told Insider that the body tape and pasties are designed only for the breast area and confirmed that both products will be available in three colors.
A video on the SKIMS Instagram account demonstrates how the body tape is meant to be applied, instructing users to apply a 16-inch strip of tape from below each breast to the top of the shoulder.
Kardashian West then took a personal approach to promote her brand's new body tape. She posted a series of photos on her Instagram Story that highlight how she's "taped up" in the past and used body tape (in the form of duct tape and gaffer's tape) when sporting tricky necklines and iconic outfits.
On her Instagram Story, the SKIMS entrepreneur shared a photo from a 2018 KKW Beauty pop-up shop. She pointed out the elaborate white outfit she wore to the event, saying that she recommends using body tape any time "a top is risky."
Kardashian West wrote that tape is a 'must' whenever she wears open blazers
Here, she used a photo from a 2017 event in LA, where she sported her signature oversized blazer look, thanks to support from her favorite body-tape method.
The style icon showed fans how body tape can be a solution for lower necklines
Kardashian West subtly hyped up the versatility of the new SKIMS body tape and pasties products by showing how she's used tape when wearing clothes with a variety of necklines. Here, she shared a photo of herself from 2017, when she wore a low-cut, pinstripe blazer-style dress.
Kardashian West shared how body tape can also be a solution for backless dresses
She shared a photo of herself in a showstopping gown from 2018, writing: "I tape the front so I can wear a backless dress! Since you can't wear a bra."
On her Instagram Story, fans can also see a throwback photo from 2008, which Kardashian West said was the year she started experimenting with body tape as a shapewear solution
Although her Story didn't appear to contain any photos of her damaged skin, Kardashian West wrote on an Instagram Story slide: "I wish @skims tape existed because I will find pictures of my ripped skin once I took the tape off!"
If it wasn't obvious from her series of photos, Kardashian West is certainly a big believer in body tape. Only time will tell if SKIMS customers share her excitement toward the new products and her signature "taping-up" method.
- Read more:
- I tried the viral lopsided shapewear shorts from Kim Kardashian's SKIMS line and they did not live up to the hype
- Kim Kardashian made $500,000 for a single Instagram post — more than the president makes in a year
- Kim Kardashian is the queen of Instagram — these 9 tips are the key to her success
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