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Literally no one is surprised that the Kardashians are closing DASH stores

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Kourtney Kardashian, Khloe Kardashian and Kim Kardashian attend the grand opening of Dash NYC on November 3, 2010 in New York City. (Photo by s)



Before they had a reality TV empire, cornered the market on lip kits, and permeated nearly every aspect of our daily lives with their Instagram ads for skinny tea and Sugar Bear Hair, the Kardashians only ran one business we had to keep up with: a not-so-humble clothing store called DASH. Ever heard of it?

If you'd forgotten about the brand, which was a joint venture between Kim, Khloe, and Kourtney, you're not alone. On Thursday, Kim took to her app to let her most devout followers know that after 12 years of business, the remaining two DASH stores in Los Angeles, California, and Miami, Florida, will be closing.

DASH was the focus of the E! show "Kourtney and Khloe Take Miami"— which ran for three seasons — and a spinoff, "Dash Dolls," which ran for one season.   

"We've loved running DASH, but in the last few years we've all grown so much individually. We've been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it's time to move on," Kim wrote on her app, according to TMZ.

The response to the news was, well: 

Some diehard fans mourned the store. 

The stores will close for good on May 31, Metro notes. It's unclear if the brand's e-commerce site will remain in operation.

So for now, we say goodnight and goodbye, sweet DASH. You'll live on in our hearts, reruns of "Keeping Up with the Kardashians," and Khloe's other clothing brand, Good American.

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