- On Thursday, Kim, Kourtney, and Khloe Kardashian announced that they're closing DASH stores.
- Most people aren't surprised to hear it, although some will miss the boutique.
- The brand will live on in every other Kardashian-Jenner business venture.
Before they had a reality TV empire, cornered the market on lip kits, and permeated nearly every aspect of our daily lives with their Instagram ads for skinny tea and Sugar Bear Hair, the Kardashians only ran one business we had to keep up with: a not-so-humble clothing store called DASH. Ever heard of it?
If you'd forgotten about the brand, which was a joint venture between Kim, Khloe, and Kourtney, you're not alone. On Thursday, Kim took to her app to let her most devout followers know that after 12 years of business, the remaining two DASH stores in Los Angeles, California, and Miami, Florida, will be closing.
DASH was the focus of the E! show "Kourtney and Khloe Take Miami"— which ran for three seasons — and a spinoff, "Dash Dolls," which ran for one season.
"We've loved running DASH, but in the last few years we've all grown so much individually. We've been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it's time to move on," Kim wrote on her app, according to TMZ.
The response to the news was, well:
The Kardashians really control Twitter. Why has this story about them closing all DASH stores been a top story for the last few hours? Why was it ever a top story? Who even knew those stores were still open?
— Tamara A. Marbury (@BlitzAndGlam) April 20, 2018
Apparently the Kardashians are closing their store Dash. The place where a single, diamanté-topped pencil with the store’s logo costs $11 (£8) not including tax. pic.twitter.com/FuuAXWorLc
— Karen Yossman (@KarenYossman) April 20, 2018
Closing all Dash stores? Cool. I don't think I've ever seen anyone wearing anything "Dash" anytime anywhere anyway. ✌
— Street ☆ (@StreetTweeth) April 20, 2018
Is this why DASH is closing https://t.co/FT0CCdAk9l
— Sydney Smith (@academicraccoon) April 20, 2018
Kardashian’s closing all DASH stores for good.... was that shyt even selling!?
— 🌻🌻🌻🌻 (@WildNdAmazin) April 20, 2018
Dash is closing. If you’ve ever been in one.. this comes as no surprise🙄
— C (@Catharinemily) April 20, 2018
Who shop at Dash anyway? What do they even sell? Kardashian crafted item? Clothes they work only once?
— Ch3LS3A⚜⚜ (@_chelsiv) April 20, 2018
Maybe their reason for lack of business is why the others are closing their doors.
Some diehard fans mourned the store.
I feel quite hurt that the Kardashians are closing all their dash stores before I ever got to go to one
— Tiana (@tianaabdullahxo) April 20, 2018
Me - leaving for L.A. in 2 weeks
— Alexandra Foggetti (@alexfoggetti) April 20, 2018
Kardashians - We’re closing Dash!!
Me - if I don’t get to that closing sale in time pic.twitter.com/f0NlNgP812
NoOOoOoOoooo the Kardashian’s are closing down the DASH stores 😭
— kat (@katmairi) April 20, 2018
My dream was to visit dash at least once and they are closing 💔💔💔😭
— serli k (@SerliNavarro) April 20, 2018
The stores will close for good on May 31, Metro notes. It's unclear if the brand's e-commerce site will remain in operation.
So for now, we say goodnight and goodbye, sweet DASH. You'll live on in our hearts, reruns of "Keeping Up with the Kardashians," and Khloe's other clothing brand, Good American.
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