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Many major retailers now sell their own private label brands as a way to offer affordably priced, simply branded goods to its customers.
If you're a frequent Amazon shopper, you've probably noticed and even purchased something from its popular private label brand, AmazonBasics. What you might not have noticed is how aggressively Amazon is pushing into other categories, with a special emphasis on fashion.
Amazon sells a whopping 76 private label brands, and more than half of them are in the women's, men's, and children's clothing categories.
Other Amazon private label brands you didn't even know existed run the gamut from vitamins to mid-century furniture.
To help you learn more about all these brands, we created a guide that breaks down what to expect from each one. There's such a diverse range of products and styles available that you could probably outfit your entire home and family only with Amazon private label brands.
Other than variety, they feature the signature Amazon quality of affordability. Amazon Prime members are also in luck because some of the brands are exclusives that only members can buy.
See the complete list of Amazon private label brands, as of April 2018, below.
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Women's workwear and everyday clothing
Office-ready
- Lark & Ro: Polished everyday essentials and work staples, such as wrap dresses, ruffled tops, and trousers
- Paris Sunday: Colorful, feminine pieces, with an emphasis on versatility
- Suite Alice: Modern workwear that transitions well to post-work events
- Essentialist: Sophisticated essentials with classic, clean details
- Painted Heart: Easy-to-wear and sophisticated tops, bottoms, and dresses
- Mariella Bella: Contemporary knit dresses and tops
- Haven Outerwear: Chic coats, puffers, and rain jackets, all under $100
- Signature Society: Romantic, feminine dresses and tops
Fun and casual
- Ella Moon: Boho-chic dresses and tops you'll want for the spring and summer
- Cable Stitch: Cozy yet fashion-forward knit sweaters and dresses that go beyond the ordinary
- Plumberry: Carefree and creative festival-ready looks like jumpsuits, rompers, and one-shoulder tops
- Camp Moonlight: Playful styles featuring the season's newest trends
- True Angel: Casual sweaters and cardigans
- Hayden Rose: Fun and effortless pieces for teens
- James & Erin: Flowy dresses and tops
Denim
- Denim Bloom: Jeans in a variety of styles, including skinny, bootcut, and cropped
- HALE: Modern denim styles with unexpected washes, hems, and embellishments
- Indigo Society: High-stretch, comfortable, and stylish jeans
- Lily Parker: Relaxed and distressed denim tops and bottoms
- Madison Denim: Premium denim in a variety of washes, details, and fits, all under $100
Special occasion
- Wild Meadow: Cocktail and event dresses in vintage-inspired prints
- Social Graces: Elegant evening gowns and formalwear
- Savoir Faire: Special occasion dresses with a focus on five silhouettes
- The Cambridge Collection: Formal dresses bridesmaids will actually love
- Velvet Rope: Form-fitting party dresses and clubwear
Accessories and shoes
- The Fix: Fashion-forward sneakers, heels, flats, and bags
- The Lovely Tote Co.: Totes, bags, and backpacks in bold colors and prints
- Smitten: Leggings for every style and occasion
- Stocking Fox: Tights and socks in a variety of styles
Women's underwear, athletic wear, and swimwear
Underwear
- Mae: Stylish bralettes, underwear, loungewear, and swimwear
- Madeline Kelly: Practical and comfortable underwear in neutral colors
Loungewear and pajamas
- Arabella: Comfortable sleepwear and shapewear basics
- Daily/Ritual: Casual loungewear basics in jersey, cotton, and terry fabrics
Activewear
- Mint Lilac: Colorful activewear for all levels of activity and movement
- Core 10: Premium athleticwear like sports bras, leggings, and hoodies
- The Luna Coalition: Youthful athleisure with some graphic prints
- 7Goals: Sleek activewear that combines fashion and function
Swimwear
- Coastal Blue: Trendy, supportive swimwear, including bikinis, one-pieces, tankinis, cover-ups, and plus-size options
- Ocean Blues: Mix-and-match bikini separates and flattering one-pieces
Men's clothing
Office-ready
- Crafted Collar: Business casual button-downs in neutral colors and prints
- Buttoned Down: 100% Supima Cotton menswear with a custom-fit feel
Casual and everyday
- Clifton Heritage: Staple button-downs in a variety of colors and prints
- Wood Paper Company: Modern classics like utility jackets and chinos
- Goodthreads: Standard- and slim-fit weekend essentials, including shorts, oxford shirts, and underwear
- Isle Bay Linens: Lightweight, island-inspired styles to take on your next vacation
- Quality Durables Co.: Rugged essentials with a worn-in feel
- 28 Palms: Silk, linen, and cotton Hawaiian shirts and relaxed-fit pants
Denim
- Comfort Denim Outfitters: Medium-weight jeans that prioritize flexibility, fit, and durability
- Rugged Mile Denim: Ethically sourced and sustainably produced "performance" denim
Underwear
- Good Brief: Soft and breathable boxers, briefs, and loungewear
Activewear
- Peak Velocity: Moisture-wicking, quick-drying shirts, hoodies, and shorts
- Trailside Supply Co.: Athleticwear made for the outdoors
Accessories and shoes
- Leather Architect: Genuine leather RFID-blocking wallets and bags
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