- CEO Apparel creates custom glitter-covered shoes— and people can't get enough.
- The brand has over 40,000 followers on Instagram.
- Designer Ellery Hardrick creates the sparkling shoes by hand.
- To make the shoes shine, the self-proclaimed Glitter King coats them in a special adhesive, pours on heaps of glitter, and then shakes off the excess.
- He has applied the treatment to all kinds of shoes, including Timberland boots and Vans slip-ons.
- Hardrick said he used to hate glitter because it makes a mess, but now he "love[s] to see bling."
- CEO Apparel charges $40 minimum for the decorated kicks.
- Watch Hardrick transform regular shoes into glittery creations in this mesmerizing video.
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