It's been a strange year for high fashion. First, people freaked out when Balenciaga sold a $2,145 replica of an IKEA tote that costs less than $1. Then, Prada charged shoppers $185 for a branded paper clip.
Nonetheless, the global brand consultancy Interbrand found that luxury labels still have a place in the hearts and closets of global shoppers. This year, eight luxury fashion brands earned a spot in its list of the top 100 global brands, which we first saw on Business of Fashion.
This figure, however, isn't exactly promising for the fashion world, as most of the brands included in this year's list fell in rank. Ralph Lauren declined so heavily that it fell off the list entirely.
Keep scrolling to see the eight high fashion labels that made the list of the top 100 global brands, ranked from worst to best.
Dior landed the 95 spot on the list. Last year, it ranked 89.
Dior seems to have fallen out of touch with millennials and landed at the bottom of the list. It put up a good, relatable effort with a "We Should All Be Feminists" T-shirt, but ultimately fell short when the shirt came with an aspirational $710 price tag.
Prada took a nosedive, falling from the 81 spot in 2016 to 94 in 2017.
Prada, which is in the midst of a rebranding effort, also seems to be out of touch with its clients. In June, Prada caught heat for selling a $184 paper clip.
Burberry declined by three spots this year, ranking at 86. In 2016, it ranked 83.
Known for its sartorial check print, Burberry failed to stack up against competitors this year.
See the rest of the story at Business Insider