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Forever 21 is being accused of copying these popular 'feminist' T-shirts

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wild femist forever 21

The INSIDER Summary:

  • Forever 21 is being accused of copying Wildfang's popular "Wild Feminist" T-shirt.
  • Wildfang CEO Emma Mcilroy slammed Forever 21 on Instagram.
  • She shared a picture of the shirt with the caption, "Hey 👏 @forever21👏 you 👏SUCK👏please👏stop👏ripping👏us👏off👏#trademarkinfringement."
  • Forever 21 pulled the shirt from its website, but it has not responded to the accusations.


Forever 21 is wrapped up in yet another scandal — and this one isn't about stripes.

On August 18, Forever 21 was accused of copying the retailer Wildfang's popular "Wild Feminist" T-shirt. Wildfang's CEO Emma Mcilroy slammed the fast-fashion brand in a post on her personal Instagram account.

Hey 👏 @forever21 👏 you 👏SUCK👏please👏stop👏ripping👏us👏off👏#trademarkinfringement

A post shared by Emma Mcilroy (@irishem333) on Aug 17, 2017 at 9:43pm PDT on

"Hey 👏 @forever21👏 you 👏SUCK👏please👏stop👏ripping👏us👏off👏#trademarkinfringement," Mcilroy wrote in her caption.

It appears that Forever 21 has since pulled the shirt from its website. However, when it was for sale the shirt cost $10.90, according to Refinery29.

This is Wildfang's $40 version of the shirt.

wild feminist wildfang

The T-shirt has become especially popular as celebrities like Kate Mara, Sophia Bush, and Ellen Page have been spotted wearing it, according to Refinery29.

Mcilroy told Refinery29 that the situation was "heartbreaking" for her. 

"When you rip off that T-shirt, you're not just ripping off us, you're also taking money out of the pocket of Planned Parenthood and the ACLU, because 10% of every product that we make goes directly to them," she said. 

She continued: "I would love to know how much everyone in that supply chain was paid, because I can tell you can tell you that I pay well above minimum wage for anyone in my company," she said. "I don't know how you make a garment like that — ethically and sustainably — for 10 bucks."

Mcilroy also told Refinery29 that she will be seeking legal action against Forever 21.

INSIDER reached out to both Mcilroy and Forever 21 for comment, but did not hear back at the time of this post.

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