How to say the names of the 35 most commonly mispronounced fashion labels

With Primark having finally set the pronunciation record straight - it's 'pry-mark', not 'pree-mark' - words with confusing phonological values are causing conflict all over the UK.

Is it 'S-con' or 'Sc-oh-n', 'Ga-rij' or 'Ga-raaj'? 'Ee-thur' or 'Eye-thur', 'Sked-jool' or 'Shed-jool'?

And if regular words cause such quandary, imagine the whole host of obstacles you unwittingly confront discussing last season's runways.

While many may be happy to go on talking about how much they loved the 'Bal-mane', 'Gih-vin-chee' and 'Vet-eh-ment' shows with careless lingual abandonment, we'd hate you to be worried about such phonetic fashion embarrassment.

So - and you can thank us later - we've put together the ultimate cheat sheet of the most commonly mispronounced names in the fashion industry.

And let's hope that's the last time you rhyme Hermès with herpes.

1. Anna Sui: anna swee
2. Aquazurra: ah-kwa-zoor-uh
3. Azzedine Alaia: azz-eh-deen ah-lie-ah
4. Balenciaga: bah-len-see-ah-gah
5. Balmain: bahl-mahhhhn
6. Bottega Veneta: bow-tay-guh vah-netta
7. Christian Louboutin: kreest-yahn loo-boo-tahn
8. Comme des Garçons: com day gah-sohn
9. Courrèges: koor-ahj
10. Demna Gvasalia: deem-na va-sah-lee-ah
11. Dries Van Noten: drees van know-ten
12. Elsa Schiaparelli: el-sa skap-uh-rell-ee
13. Giambattista Valli: gee-am-bah-tee-stah vah-lee
14. Givenchy: zjee-von-shee
15. Hedi Slimane: ed-ee slih-maan
16. Hermès: air-mez 
17. Jean Paul Gaultier: zhon paul go-tee-ay
18. Lanvin: lahn-vahn
19. Loewe: low-eh-vay
20. Louis Vuitton: loo-wee vwee-tahn
21. Maison Martin Margiela: may-zohn mar-tahn mar-jell-ah
22. Marchesa: mar-kay-zah
23. Marques'Almeida: mar-kus al-mee-duh
24. Miu Miu: mew-mew
25. Monique Lhuillier: monique lu-lee-ay
26. Moschino: mos-key-no
27. Nicolas Ghesquière: nee-ko-la guess-key-air
28. Proenza Schouler: pro-en-zah skool-er
29. Rochas: row-shahs
30. Rosie Assoulin: row-see ah-soo-lin
31. Rodarte: row-dar-tay
32. Roksanda Ilincic: rok-sahn-dah ih-lin-chick
33. Versace: vur-sah-chay
34. Vetements: vet-mohn
35. Yves Saint Laurent: eve san loh-rahn

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