The INSIDER Summary:
- Instagram is a major force in the fashion world.
- The app released a list of its fashion accounts that get the most engagement with Instagram Stories.
- Models dominate the list, with Emily Ratajkowski at #1.
Since its launch, Instagram has been a hub for fashion and style enthusiasts. Its image-focused platform and status-obsessed brand has made it a destination for models, bloggers, and stylists.
To mark the one-year anniversary of Instagram Stories, the app's Snapchat-like feature that allows people to post disappearing photos, Instagram released a list of the 15 brands in fashion with the most Instagram Stories engagement. The ranking is based on the cumulative number of story views over the past year among fashion-related accounts with more than 10 million followers, according to Business of Fashion.
Some of them are traditional fashion brands — like Dior, Louis Vuitton, Dolce & Gabbana, Victoria Beckham, and Christian Louboutin — but individual models dominate the list. Emily Ratajkowski is on top.
"The industry wants everything to be picture perfect at all times," Eva Chen, Instagram's head of fashion partnerships, told Business of Fashion. "What Stories has really meant is that fashion is now able to be a little bit more authentic, a little bit more down to earth, funnier, scrappier."
Here are the 15 Instagram fashion accounts with the most story engagement:
- Emily Ratajkowski
- Chiara Ferragni
- Candice Swanepoel
- Hailey Baldwin
- Cara Delevingne
- Adriana Lima
- Victoria Beckham
- Miranda Kerr
- Gigi Hadid
- Dior
- Dolce & Gabbana
- Kendall Jenner
- Gisele Bundchen
- Louis Vuitton
- Christian Louboutin