The INSIDER Summary:
- Belle Chic, an online retailer, is under fire for selling a bag that looks like it says "My favorite color is Hitler."
- The bag actually said "My favorite color is glitter."
- This horrifying misprint is the result of bad font choice.
- People were not happy.
- Belle Chic pulled the bag and re-released it using a different font.
The fashion world certainly has its fair share of controversies.
Belle Chic, an online retailer, found itself at the center of the drama on July 23 when a poor font choice transformed a tote bag from girly to problematic.
Because the designer used an illegible script font, it looked like a tote bag sold by Belle Chic said "My favorite color is Hitler" instead of "My favorite color is glitter."
A picture of the bag went viral, and, needless to say, the internet had a lot of thoughts about it.
Some people were confused about how this happened.
They really should've gone for a capital 'G' here https://t.co/IU2IsgcZXb
— Caitlin Jones (@_CMarieJ) July 24, 2017
I assume it's a disastrous font choice for "glitter".
— Saggy Myth (@PollHereford) July 24, 2017
Meanwhile, some Twitter users had a snarky field day.
my fav colour is also hitler pic.twitter.com/0tMnOGpsOG
— some quack 🎤🦆 (@hurlarious) July 23, 2017
How did the designers Nazi that
— 🌻🌹🌼morganne🌼🌹🌻 (@FUCKIECHINSTER) July 24, 2017
Do you have this in Stalin or Machiavelli? pic.twitter.com/LjRdByCKQ5
— WGXA Rick Devens (@RickDevensWGXA) July 25, 2017
Others used this situation as an opportunity to remind everyone just how critical fonts are in the design process.
— wendy. (@itspurpl) July 24, 2017
Oh dear. This is why good typography is important! https://t.co/Vy0wbMoahW
— Eiynah -- (@NiceMangos) July 24, 2017
All in all, this looks like a big mistake. Belle Chic apologized for the error and re-released the tote with a different, readable font.
We are beyond embarrassed about the design of our GLITTER tote bag 🙈 ✨. We replaced it with a new design. Hope you like this one better! pic.twitter.com/1ZXGAOcnGj
— BelleChic (@bellechicdeals) July 24, 2017
Hopefully, this will be Belle Chic's first and last fashion fail.
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