ASOS is being praised for not Photoshopping models' stretch marks in these untouched photos

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The INSIDER Summary:

• ASOS has used untouched photos of swimwear models on its website.
• The photos show models' stretch marks and acne scars.
• Twitter users are praising the retailer by sharing unedited images from the website with uplifting comments about women's bodies.

Too often, celebrities are accused of Photoshopping their Instagram images, giving their followers an unrealistic standard of beauty to compare themselves to.

Fashion retailers are also known to edit their images. But as people become more aware of how Photoshop is used to manipulate people's bodies, brands like ASOS are making a point to show untouched images of models, like this one:

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The online retailer's switch to unedited photos hasn't gone unnoticed — and now social media users are praising the brand for its honest portrayal of models' bodies.

Twitter users posted images of swimwear models from the website, and explained what it meant to them to see untouched photos that normalize stretch marks.

One user said they were glad to see more "realistic" beauty.

Another user celebrated the beauty of a model's acne scars.

While ASOS sends a positive message about women's bodies by not airbrushing its models, it's worth pointing out that the retailer isn't just showing one body type. 

To Twitter users' delight, the brand also gave its curvy models the untouched treatment.

ASOS isn't the first brand to embrace untouched images of its models. 

Aerie has long been praised for not airbrushing its photos. And more recently, swimwear brand Rheya Swimwear made the news after its model founder made the decision to keep models' stretch marks in photos; she made the switch after seeing how different her body looked after a round of Photoshop.

While these retailers are making progress in representing women's bodies in an honest way, more still needs to be done to show that all body types — including those with stretch marks — are beautiful.

Hopefully, more brands in the fashion world follow suit.

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