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Forget matching bridesmaid dresses — brides are now choosing white for their wedding parties

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Bride

The INSIDER Summary:

  • Etsy has released its Wedding Trend Guide 2017, forecasting the hottest wedding fashion for the year.
  • The report shows that more brides are opting to wear colorful gowns, and dressing their bridesmaids in white dresses instead.


Brides have been wearing white wedding dresses for hundreds of years, ever since Queen Victoria made them fashionable.

But these days, more brides are looking to personalize their wedding day by ditching the traditional white gown and matchy-matchy bridesmaid dresses. Instead, they're opting for colorful dresses and dressing their bridesmaids in white, according to Etsy's Wedding Trend Guide 2017.

This bridal party switch-up might sound like a wedding fashion disaster, but, if done well, it can look amazing.

These mix-and-match white bridesmaid dresses by Truvelle are gorgeously subtle, and would let a bride wearing color shine.

White bridesmaid dresses

These elegant off-white dresses also don't completely match, while each bridesmaid has her hair styled differently to make each style look more relaxed.white bridesmaid dresses

As for brides, while most wedding dresses are still white — or at least an off-white shade — a growing number of brides are turning to colorful and patterned dresses, like this dramatic gown from Mywony Bridal.

MywonyBridal wedding dress

Around 11% of brides are looking for more "unique" designs, including different colors, lengths, and styles, according to BRIDES American Wedding Study 2016.

Jumpsuits instead of wedding dresses are an emerging trend, too. 

Etsy's Trend Expert Dayna Isom Johnson predicts that, in 2018, fashion-forward brides will start to move away from traditional gowns and choose edgy romper or pantsuit styles. Johnson thinks that bridesmaids may wear them as well.

bridal suit

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