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An under-the-radar startup is behind what might be the best watch you can buy for under $250

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With millions in sales after only a few years of operation, the leather-goods company has filled the demand for affordable luxury and is poised to become the industry's next breakout watch brand.

Linjer spent 18 months perfecting two watch designs, and it paid off. The Minimalist and the Classic watches each come with vegetable-tanned leather straps, Swiss movements, and scratchproof sapphire crystals. Best of all, both retail for just $249.

Linjer's men's and women's watches all retail for $249, and they're available in a bunch of great colors and sizes.

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