With help from Google, a new app is blending the world of a custom fashion and personal data.
Called Coded Couture, the app was built by Ivyrevel — an online fashion house backed by H&M — in partnership with Google. Coded Couture's first product is the Data Dress, a personalized dress that's created by tracking the user's lifestyle for a week.
One of Ivyrevel's founders, Kenza Zouiten, created the first data dress by letting the app log a week of her activities. Here's how it worked.
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To get started, you'll have to tell the Coded Couture app what type of dress you're looking for: business, party, or gala.
A business dress will have a more conservative cut and fewer embellishments, a party dress will likely be short and flashier, and a gala dress will be long and appropriate for a black-tie event.
Once you pick the occasion, you'll be asked to select a style. Choosing a "sexy & confident" party dress created a style with long sleeves, a plunging neckline, and a thick belt to cinch the waist.
The app will start tracking your activities in order to create the dress. When Zouiten went for a run, the app tracked how far she went and the neighborhood she ran in, interpreting that into a pattern on the dress.
See the rest of the story at Business Insider